October 24
4:00-5:00 PM Register at Suyomano
Her research on Cultural Diplomacy & interest in Nation Branding began in Italy, where she lived to study Theology & Philosophy at the Pontificia Universita della Santa Croce, Rome.
This pioneer Philippine Branding program is backed by 2 decades of research, fieldwork & a forerunner portfolio of 10 years. The program is anchored on the principles of Nation Branding, a business strategy used by countries, synthesizing key forces (political-economic, cultural-artistic & historical-social) for optimal positioning in a global-tech marketplace.
The course, in 5 parts, teaches a basic process of ‘styling’ next- generation Filipino products & services. This creative process is significantly conceptual & firmly rooted in Philippine Art & Culture Studies with the aim of radically animating the branding blueprint (promise, voice, values, visual identity, architecture, journalism, etc.).
The course, authored by Corinne Romabiles, is currently offered at the School of Executive Education & Lifelong Learning of the Asian Institute of Management in Manila.
Presented by Suyomano